Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Tate & Lyle Forms Monk Fruit Partnership with BioVittoria - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

Tate & Lyle Forms Monk Fruit Partnership with BioVittoria

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

U.K.-based Tate & Lyle has entered a five-year strategic partnership agreement with New Zealand-based BioVittoria Ltd. for the exclusive global marketing and distribution rights of BioVittoria’s monk fruit. Tate & Lyle will be marketing the products in the U.S. under the brand name Purefruit.

According to terms of the agreement, BioVittoria will award exclusive global sales and distribution rights to Tate & Lyle for its monk fruit extract. Tate & Lyle will support the development of the Purefruit line with sales, research, marketing and product development. Using proprietary, natural methods, the Tate & Lyle research team has further refined and improved the taste of its Purefruit products for a wide array of commercial uses. BioVittoria will continue management of the monk fruit extract supply chain, including seedling cultivation, the grower network and natural processing.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters